Campaign Objective

To enhance brand awareness, engagement, and drive interest in HDFC Ergo’s insurance products through a captivating and interactive social media campaign.

Content Strategy

Emphasized the idea of safeguarding life’s precious moments with HDFC Ergo’s insurance offerings. Developed visually appealing and emotionally resonant content featuring real-life stories with the hashtags #WhenlAmInsured

User-Generated Content (UGC)

Encouraged users to share their own When I Am Insured moment using a dedicated hashtag. Curated and featured selected UGC on HDFC Ergo’s official pages.
Also showcasing how HDFC Ergo’s insurance provides a safety net for life’s uncertainties we ran a campaign as #ZimmedariHamari.

Interactive Q&A Posts

Designed animated infographics simplifying complex insurance concepts, making information accessible and engaging for a broader audience.

Engagement Surge

Achieved a 50% increase in overall social media engagement, measured by likes, comments, shares, and user interactions.
User-Generated Content (UGC):
Received over 5,000 user-generated posts using the campaign hashtag, creating a sense of community and shared experiences around #Zimmedari Hamari

Follower Growth

Witnessed a 20% growth in social media followers across all platforms, indicating increased brand interest and audience expansion.