Objective

Successfully launch the innovative LG AI DD Washing Machine across multiple locations in Mumbai, creating a customer-centric, interactive experience that drives brand awareness, engagement, and sales.

Challenge

LG aimed to introduce its cutting-edge AI DD Washing Machine to the Mumbai market in a way that would stand out in a competitive appliance industry. The challenge was to create a launch event that not only highlighted the product’s advanced features but also actively involved customers, making the experience memorable and shareable.

Solution

Adsan designed and executed a Customer-Led Launch Event Series across key locations in Mumbai. The events were designed to be immersive, interactive, and social media-friendly, ensuring maximum reach and engagement.Customer-Centric Launch: Customers were invited to unveil the product, making them the heroes of the event. This approach created a sense of ownership and relatability.

Interactive Product Demos: Attendees experienced the AI DD Washing Machine’s features firsthand, including its AI-powered fabric care, energy efficiency, and smart functionality.

Social Media Integration: The events were live-streamed on LG’s social media platforms, and attendees were encouraged to share their experiences using a dedicated event hashtag (#LGAIDDLaunch).

Engaging Activities: Fun activities like spin-the-wheel games, quizzes, and giveaways kept the audience entertained while reinforcing the product’s key benefits.

Expert Sessions: LG product experts hosted live Q&A sessions, addressing customer queries and showcasing the machine’s unique selling points.

Execution

6 events held across high-traffic locations in Mumbai, including malls and LG experience stores.
200+ attendees per event, including loyal LG customers, influencers, and potential buyers.
Live demos, interactive sessions, and hands-on experiences with the AI DD Washing Machine.
Real-time social media coverage with customer testimonials and behind-the-scenes content.

Results

The LG AI DD Washing Machine Launch Event series achieved remarkable success, delivering both brand engagement and sales growth:

12,000+ Social Media Impressions: The event generated over 12,000 impressions across LG’s social media platforms.
2,000+ Event Hashtag Uses: Attendees and online followers actively used the event hashtag, creating a viral buzz.
30% Increase in Store Footfall: LG stores reported a significant rise in customer visits post-event.
20% Sales Uplift: Within the first month of the launch, sales of the AI DD Washing Machine increased by 20% in Mumbai.
90% Positive Customer Feedback: Attendees praised the interactive and engaging nature of the event, with many sharing their experiences online.